![]() Make something that people will loop a few times (that is often hard to do).Stop the video as soon you stop talking/you’ve made your point.Launch immediately into the topic or something interesting without much build-up (you will notice a lot of tik toks start with text on the screen that already makes a point about the post OR something visual or wild happens, which also gets you immediately hooked).Make posts as short as possible so people don’t jump off.That’s why it’s essential never to let the attention span break and give viewers a chance to jump to the next TikTok. As soon as a video gets boring for a second, users can (and will) just swipe to the next one (which is bad for your stats of course). ![]() So instead of showing “the five coolest weapons in your game” and explain a bit about what each of them does, pick just one, and focus solely on that in a 15-second video.ģ NEVER let the attention break The TikTok FYP (“For you page” - the main content feed where you swipe from one video to the next) is amazing as a user but scary as a creator. Make one point and make it very clear! On the app, attention spans and video lengths are short, so you have to nail every second of your post! Still, this makes TikTok one of the few social media platforms where you can organically gain new followers “easily” right now.Ģ Make 1 point only Don’t put too much content in one TikTok. It also means that posts that don’t track well die pretty quickly and might not even reach most of your existing followers. That means that every post stands on its own and has a chance to go big (getting hundreds of thousands of views with virtually no followers is something that we managed with Clone Drone in the Danger Zone a few times). Lastly, we have also been chatting to devs with big followings and monitoring other games that are already on TikTok closely, and you can find a list of good accounts to follow at the end of the post. I’ve also had 3 viral posts on my personal account (the better ones with over 1 million views each), so I would say we have a well-rounded understanding of the platform. Outside of gaming, I have helped my partner grow an account about her PhD research at the University of London (33,000 followers with 10 posts). Next to watching a worrying amount of content TikTok myself, we have worked with several indie games on the platform, with the most noteworthy account being Clone Drone in the Danger Zone, that organically grew to a following of over 23,000 in just over 3months, and support on Cloud Gardens that got 9,000 followers in under a week. The main reason for this post is that there still aren’t many indies on the platform, and we think part of the reason why is that most people just aren’t sure how to get started, so we wanted to share some starter tips for everyone considering making the jump to TikTok. That is a question we get asked a lot (as someone running an indie games promotion agency called Future Friends Games, yes, this is self-promo - sorry!), and the short answer is: YES!Īfter having a lot of success on the platform over the past few months across different projects, we believe TikTok will soon be a staple for indie promo next to Twitter, Reddit and Imgur when it comes to social media platforms. But can we use it to promote indie games if we aren’t a dancing teenager? TikTok guide for indie game devs - Top 10 tips to make the tok tikĮveryone remotely online will probably have realised by now: TikTok is here to stay (*international relations aside).
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